Reaching new audiences in the virtual world
Andy Hood, VP of Emerging Technologies at WPP, on why the Metaverse will create the single biggest opportunity for brands in 2022 and the importance of representing with authenticity in this new virtual world.
Bio on speaker
Andy Hood, VP of Emerging Technologies at WPP
Andy has been a fully immersed observer and influencer of emerging technologies for more than 20 years. A long-time key employee with AKQA where he founded the Creative Research & Development team, he’s managed to help some of the world’s most forward-looking companies to adapt new technologies way ahead of the curve. Using a term such as a “finger on the pulse” would be vastly understating the importance of the work Andy has done to interpret and adopt everything groundbreaking into real life businesses while taking the time to understand and describe the cultural perspective these bring to humankind.
Tuesday, May 24th 2022 at 09.00 – 10.00 CET
FUTURE OF is a new event series that focus on future trends within the sphere of digital agencies. The events can be either virtual or physical depending on the speaker. The events is free of charge, only for members of ITB and primarily for digital agencies. If you are interested in co-hosting the next FUTURE OF session, please reach out to Anne Sofie Josephsen – firstname.lastname@example.org